Portfolio work
Where 2 is a new proposed idea for an emerging travel company that may be looking for a rebrand that targets a younger audience. The Idea of Where 2 is to have a brand that is recognisable across many different platforms and has the ability to adapt to different marketing strategies. It achieves this making use of the 2 in the logo as the glue that holds everything together. An example of this could be that instead of having the Where 2 as the branding of marketing materials, the user can make it more direct by Saying 2 "insert destination name"
With this flexibility to change the name of the brand. The design guidelines are rather strict as this ensures that a brand image is kept constantly across all marketing materials.
On a side note. Something i learned about myself while working on this brief is that i work much better when there is restrictions and i really enjoyed working within a set of rules i created for myself. I find that open briefs are just that to open to interpretation and i find that is has a weird effect on me in that i feel stifled when i don't have any restrictions. My mind just wonders off and never settles when a brief is open.